Parks & Nash Branding & Packaging

Parks & Nash is a line of new, healthy, all natural soups in the convenient instant forms required by busy lifestyles. Like Cup Noodles - but good for you. Our goal was to create a logo that felt clean, simple and healthy and evoked the founder’s story of growing up on a farm and naturally sourced ingredients. The packaging goals were to create something that stood out on the shelf and attracted young working professionals who are looking for quick healthy options.

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Logo design, color palette, typefaces, copywriting, handwritten type and packaging